FaceBook has expanded its gender choices and added “preferred pronouns” as an option for users’ profiles, as reported here in the NY Daily News. It’s the inverse of the usual FaceBook “enhancement” that chisels another piece of your privacy to increase the creepiness factor of the ads you see: this change allows your public online image to be closer to what YOU want it to be.

Perhaps the best part is how normal this seems within the FaceBook empire. Quoting from the Daily News story linked above: “Really, there was no debate within Facebook about the social implications at all,” said Alex Schultz, director of growth. “It was simple: Not allowing people to express something so fundamental is not really cool so we did something. Hopefully a more open and connected world will, by extension, make this a more understanding and tolerant world.”

Thanks, FaceBook, and Happy Valentine’s Day to you too.